I’m about creating great work.
It’s a pleasure to connect! I’m a perfectly fluent, bilingual creative director and copywriter with a knack for providing very strategic creative work—a perfect combo for those who crave innovative ideas, killer copy, and great high-production values.
I’m passionate about leading by example, collaborating, and brainstorming with teams to create memorable campaigns that exceed expectations. Be it stakeholders or colleagues, I aim to inspire and blow projects out of the water!
I’m also known for turning agency portfolios around, improving low-performing products, and creating great brand launches. You can check out my credentials on LinkedIn, here! So let’s bring to life something fresh and exciting for you!
Creative director and brand-enhancing copywriter of cinematic multimedia and social campaigns
Looking for a creative and inventive thinker with a proven track record in developing award-winning marketing communication? Look no further than Raffa! With expertise in writing innovative and creative branding campaigns, leading corporate development efforts, and developing operational strategies, this gentleman has the skills to expand market share and achieve defined goals.
Fluent in English and Spanish, he conceptualizes and presents to boardrooms in both languages with no accent and great business acumen, and he has the experience working with clients and agencies to achieve measurable objectives and maximize effectiveness across cultures. This includes aired campaigns in Global Marketing, for the Market-At-Large (think everyone in the USA!), and women as an entrepreneurial group, Hispanic, black, and LGBTQ+ markets as niches he has expertise in.
Highly efficient productions in both quality and cinematic style are his hallmarks. Take a look at all the brands he’s served, starting with McDonald’s! All facets of video and audio ad creation and production, site development, advertising copy, website copy, social copy, email marketing, and tech-smart SEO are parts of his trade skills.
20 years is a long time to be in this business, so count on the fact that he’s pretty much seen it all, done it all, and can do so in ways that inspire others to do it to the best of their abilities.
Production Refinement
From sprucing up portfolios to firing up pizzaz in B2C, B2B, and even personal branding, Raffa’s touch and care for excellence never waiver. Its quality you can see from his campaigns for Miller Lite through to his eye-catching work for McDonald’s and Toyota. You’ll always find care for every aspect of the medium: storytelling, efficiency of production, meticulous sound design, and thought-through shots which all lead to audiences in rapture.
Storytelling Expertise
From print ads to digital campaigns, Raffa creates and produces attention-grabbing ad copy that resonates deeply with its target audience and is highly sought after. His keen eye for finely-tuned design and compositions ensures that each campaign not only tells a compelling story but also captivates viewers with impeccable production values. His mission is to tell cohesive stories that enhance your brand ventures from start to finish, and leave a memorable mark on your audience.
Techie Wiz Kid
Always at the forefront, Raffa has been writing and creating social content since its humble beginnings. He directs and crafts engaging and shareable content for Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, and Discord. He is also extremely well-versed in many new and upcoming platforms, such as AI-driven ones, as well as the classics, like the entire Adobe Suite, so when he pushes boundaries, he knows how to get the results he requires to maximize efficiency.
Website copy
SEO proficient and keyword ready website copy has become an essential part of all marketing. Raffa creates engaging and informative web copy that helps businesses attract and retain customers who are highly valued.
Email marketing
Email marketing campaigns are one of the most highly effective ways to reach out to customers and prospects. Raffa creates compelling email copy that drives conversions and KPIs. From subject line to call-to-action, he excels at delivering on brief and to the word count.
Translations & transcreations
With the rise of globalization, businesses need to communicate with customers and partners in different languages. Raffa help businesses bridge the gap from English to Spanish in website copy, product descriptions, technical documents, and other types of content.
It’s Not Magic, It’s Strategy! Social Media That Sizzles.
Ah, social media, the digital playground where we all gather to share our thoughts, photos, and memes. It’s a world of its own, where attention is the currency and content is king. So let’s share, it’s not magic that makes social media sizzle—it’s strategy! Define your audience, choose the right platforms, craft compelling content, slip in an influencer or two, and engage, engage, engage with your fans and followers. It pays to be consistent and know when to stay on trend! Here are some recent examples, contact us for more.
Smirnoff
Here's some ADV-ICE!
One of the pleasures of true collaboration is work that looks deceptively simple. What looks easy so often was not in its conception and that is true of this social meant to be easy to produce and add color to the site.
Don Q Rums
#1 Rum in The Land of Rums
After a career with all kinds of beers, for the past year, it was my pleasure to serve a brand I have consumed most of my life. Click here to visit our work on Instagram and savor the magic of this excellently crafted rum.
Toyota
Let's Go Places
At a local level, Southeast Toyota Dealerships are a lot of fun to work with. Social on the account was varied and dynamic. Retail but focussed and covering all the bases. Click the image to visit these fine folks.
If you like informative, fascinating & unforgettable then we already have a lot in common.
At its heart, all we produce should inform or fascinate. It’s creativity, delivered strategically with a flair for memorability. I hope you’ve enjoyed getting to know me and I very much look forward to getting to know you.
Curious about working together?
You’ll love our projects because I will go beyond what’s in the strategy to create concepts that are forged to get memorable results. The opportunity to explore how to serve you best will always be treated with passion because I love what I do, but most of all, I enjoy the people I get to do it with. Let’s do this!