All about the work.
It’s a pleasure to connect! I’m a perfectly fluent, bilingual creative director and copywriter with a knack for providing very strategic creative work—a perfect combo for those who crave innovative ideas and killer copy. As a team player, I’m passionate about collaborating and brainstorming to create memorable campaigns that exceed expectations. So, let’s team up and bring your brand’s vision to life.
Creative director and copywriter for multimedia and social
Looking for a creative and inventive thinker with a proven track record in developing integrated marketing communication? Look no further than Raffa! With expertise in writing innovative and creative branding campaigns, leading corporate development efforts, and operational strategies, this candidate has the skills to expand market share and achieve defined goals. Fluent in English and Spanish, he has experience working with clients and agencies to achieve measurable objectives and maximize effectiveness across cultures, including for the market-at-large, Hispanic, black, women as a group, and LGBTQ+ markets. Advertising copy, website copy, social copy, email marketing, SEO, keyword inclusion, and product descriptions are all parts of his trade skills.
Advertising copy
From print ads to digital ads, Raffa creates and produces attention-grabbing ad copy that resonates with its target audience and is highly sought after. He partners well with Art Directors with an eye for finely-tuned design and copy.
Social media content
Always on the forefront, Raffa has been writing and creating social content since its humble beginnings. He directs and crafts engaging and shareable content for Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, and Discord.
Website copy
SEO proficient and keyword ready website copy has become an essential part of all marketing. Raffa creates engaging and informative web copy that helps businesses attract and retain customers who are highly valued.
Email marketing
Email marketing campaigns are one of the most highly effective ways to reach out to customers and prospects. Raffa creates compelling email copy that drives conversions and KPIs. From subject line to call-to-action, he excels at delivering on brief and to the word count.
Product Descriptons
E-commerce companies can rely on Raffa’s product descriptions to sell their products online. He writes compelling and informative product descriptions that persuade customers to make a purchase in branding form, technical form, and also has experience with affluence marketing, and the health sector.
Translations & transcreations
With the rise of globalization, businesses need to communicate with customers and partners in different languages. Raffa help businesses bridge the gap from English to Spanish in website copy, product descriptions, technical documents, and other types of content.
It’s Not Magic, It’s Strategy: How to Make Social Media Sizzle!
Ah, social media, the digital playground where we all gather to share our thoughts, photos, and memes. It’s a world of its own, where attention is the currency and content is king. So let’s share, it’s not magic that makes social media sizzle—it’s strategy! Define your audience, choose the right platforms, craft compelling content, slip in an influencer or two, and engage, engage, engage with your fans and followers. It pays to be consistent and know when to stay on trend!
Smirnoff
Here's some ADV-ICE!
One of the pleasures of true collaboration is work that looks deceptively simple. What looks easy so often was not in its conception and that is true of this social meant to be easy to produce and add color to the site.
Don Q Rums
#1 Rum in The Land of Rums
After a career with all kinds of beers, for the past year, it was my pleasure to serve a brand I have consumed most of my life. Click here to visit our work on Instagram and savor the magic of this excellently crafted rum.
Toyota
Let's Go Places
At a local level, Southeast Toyota Dealerships are a lot of fun to work with. Social on the account was varied and dynamic. Retail but focussed and covering all the bases. Click the image to visit these fine folks.
If you like informative, fascinating & unforgettable then we already have a lot in common.
At its heart, all we produce should inform or fascinate. It’s creativity, delivered strategically with a flair for memorability. I hope you’ve enjoyed getting to know me and I very much look forward to getting to know you.
Curious about working together?
You’ll love our projects because I will go beyond what’s in the strategy to create concepts that are forged to get memorable results. The opportunity to explore how to serve you best will always be treated with passion because I love what I do, but most of all, I enjoy the people I get to do it with. Let’s do this!